The Challenge: Scalability & Go-to-Market
As an expert in external IT processes, Manage Now aimed to assume a technological leadership role internally as well. Existing customer relationship management processes were to be elevated to a new level to optimally support the ambitious growth strategy ("go-to-market").
The core objectives were:
- Replacing legacy systems with a modern, integrated Salesforce platform.
- Centralizing customer data for a 360-degree view across all service areas (hybrid IT, SAP, digital workplace).
- Creating a scalable foundation for the strategic development of sales and marketing.
The Solution: A Tailor-Made Salesforce Platform
In close collaboration with Valuent, a customized Salesforce solution was implemented, precisely tailored to the complex requirements of a full-service IT provider. Valuent acted not only as a technical implementation partner but also as a strategic sparring partner.
Implementation Highlights:
- Strategic CRM Architecture: Building a platform that automates sales processes and significantly increases pipeline transparency.
- Go-to-Market Support: Implementing tools that streamline targeted outreach to new customers and more efficient management of existing clients.
- Sustainable Optimization: Beyond the go-live, the platform will be continuously adapted to the dynamic market needs of the IT sector.
The Result: Future-Proof Customer Management
With the new Salesforce platform, Manage Now has a powerful backbone for its sales and service operations. The solution enables the company to further expand its market position as an innovative MSP and strengthen customer relationships for the long term.